Group N
Brand Identity | Logo Design | Appreal
Worked with Group N Auto Club, a vibrant car-enthusiast hub that combines a high-end workshop, social lounge and event space to unite car lovers across the GTA. The club’s lifestyle-driven brand captures both the technical side of vehicle maintenance, workshops and the social side of meets, shows and community gatherings.
The Group N logo was designed as a lifestyle-driven visual identity for a modern automotive club that blends car culture with community, style, and everyday wearability. The logotype features a bold contrast between a playful, retro-influenced serif typeface for “Group” and a sharply defined, performance-driven “N”. This pairing symbolizes the duality at the heart of the club: enthusiast culture meets performance spirit.
As part of the Group N apparel line, the “Driven by Passion” hoodie was designed to embody the club’s core philosophy and translate the energy of car culture into a wearable statement piece. Taking cues from modern automotive lifestyle brands—such as Donut Media—the design embraces a bold, expressive typography treatment that feels youthful, community-centric, and instantly tied to enthusiast culture.
This hoodie serves not only as apparel, but as a wearable badge of belonging within the Group N community reinforcing the club’s mission to merge automotive enthusiasm with lifestyle, culture, and personal identity. The overall aesthetic reinforces Group N’s mission: to be more than a car club a lifestyle brand for enthusiasts who live and breathe automotive culture.
